Our Team

We are founders that have previously exited and also investors with deep expertise and networks.

Rob Lederer



Rob started angel investing in 2015 through his vehicle Artiel Ventures and has since made over 55 early-stage investments both locally and abroad, with over half a dozen exits to date.

Some of his best-known local investments include Shippit, Manettas Seafood, Audience Republic, Inspace, All G Foods, Lumi, Iluminr and FlashFX as well as international names such as Remilk (Israel), Hotelmize (Israel), Jitjatjo and Limbik (USA).

Rob is instrumental in helping 1in100 partner with fellow VCs on their investments and is extremely active in the Sydney venture community.

He also collaborates and invests with several other VC funds, both as a scout and LP.

A passionate investor devoted to the space, Rob is always available to help founders on their startup journey.

Jason Serda



Jason is serial entrepreneur having founded and exited four businesses; Paradigm, Chilli Internet, BlueFire & Strut Digital.

Following the sale of his last business to Dimension Data/NTT, he operated as NTT’s Global CTO for 10 years where he was instrumental in the creation and commercialisation of over 40 enterprise SaaS services deployed in hundreds of enterprises worldwide.

In 2008, Jason commenced early-stage investing under Utiliti and has made over 45 investments with more than 10 exits, including Stackstorm to Brocade, Mayadata to Datacore & Strut Digital to Deloitte. His portfolio companies include names such as Orro, Powur, vFunction, Azura Fashion Group, Foodbomb & DNX Solutions.

In 2020 with the objective to follow on successful Utiliti investments, Jason partnered with Parc Capital to found Parc Utiliti Venture Fund with ~$50m under management. Parc Utiliti has market leading investments in the portfolio including Mosh and Yellow Canary.

Jason is a non-executive board member and/or advisory board member for DNX, Azura Fashion Group, Outstaffer, CodeSource, Packaged, Mosh, Yellow Canary & Terem.

Kenny Wong



Kenny has worked with some of the best entrepreneurs in the health, technology and enterprise SaaS space. Whether working with his co-founders at voice-for-work app (Verbz.ai), the scientists at the genomics business 23Strands, or the team at spend management platform (Portt), he thrives on the collaborative chase for improved outcomes.

An active supporter of the Sydney start-up community for many years, Kenny has been a mentor at incubator and accelerator programs, sharing the many lessons he's learned along the way, yet always coming out thankful for having learnt more he's shared.

In addition to being an active angel investor, Kenny is an LP in a number of syndicates and VC funds and has had the privilege of being on the journey with investments such as Quantum Brilliance, Early Trade, Patchd Medical, Halo Cars and AngelList.

Trevor Folsom



Trevor is one of Australia’s most active and successful angel investors and one of the most respected and influential names in the Australian tech start-up ecosystem. After successfully co-founding and selling his own business, Trevor has made more than 100 direct investments across diverse industries and geographies, including as a seed investor in Canva, Car Next Door and other prominent Australian startups.

As the co-founder and chair of early-stage venture capital firm Investible, Trevor provides high-potential founders with the support and resources needed to scale. He is also a driving force behind Investible’s active global network of investors, Club Investible.

His personal mission is to help entrepreneurs tackle the unique challenges that come with building the next generation of market-defining businesses, using his first-hand experience, passion and extensive network to strengthen and support start-up ecosystems around the world.

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